This is the new EOS brand: Marwin Ramcke introduces himself and the new logo.

EOS: Pioneering and more dynamic and digital.

Innovation and Trends - 01.03.2022 - Reading time: 3 min.

EOS is launching its new brand universe. The aim is to make visible to the outside world the internal change process initiated by the Group several years ago. In this interview, CEO Marwin Ramcke talks about the mindset behind the brand and what it means for the company’s business partners.

  • The new EOS brand universe embodies dynamism, digitalization and a resolve to shape the future.
  • The evolution of EOS from a national debt collection service provider to an internationally operating financial investor will be made visible to the outside world.
  • In this interview, CEO Marwin Ramcke explains what his hopes are for the new brand identity and what it means for EOS customers.

Why was the time ripe for a new brand identity?

The brand relaunch is yet another milestone in the evolution of the EOS Group. I’ll illustrate this using one component, the logo. If you look at our old logo, it’s very traditional, conservative and – in a manner of speaking – simply very German. For a long time now we have no longer been the ‘analog’, national debt collection company that we still were when that logo was designed. Today we are an international financial investor and digital pioneer that is forging ahead boldly and setting standards for the entire industry. Until now, we have not communicated this exceptional evolution to the outside world. But we are making up for that now with our new design.

 Marwin Ramcke
“Our new brand is also an expression of our commitment to constantly evolve. EOS will never be ‘finished’, because change is part of our DNA.”

What does the new EOS logo stand for in detail?

The new logo embodies dynamism, digitalization and a resolve to shape the future. The lowercase e stands for the internationality of the EOS Group, which is becoming increasingly central to our daily activities. The lowercase form comes from English, the global language that rarely uses upper case. The O symbolizes the focus on our goals, to change the finances of our customers and defaulting payers in ways great and small. In the same way as the O is at the center of the logo, our goals are central for us. The unfinished S represents the process of change that we have been undergoing for some years now. A great deal has been done, especially in the areas of corporate culture and digital transformation. Our new brand is also an expression of our commitment to constantly evolve. EOS will never be ‘finished’, because change is part of our DNA.

What will change for EOS customers as a result of the new brand?

Apart from the logo on our letterheads, the new brand will initially not change much for our customers. We will still be their reliable and stable partner that will continue to process their receivables based on the same values and standards. And every day, we will continue to reinvent ourselves, become better and more digital, and constantly expand our product range. Our staff, and our algorithms, learn something new every single day, so that we can process receivables more and more efficiently and thus offer our customers the best prices. Our customers have been able to rely on this in the past and can continue to do so in the future.

To je nova marka EOS: Novi logotip krasi predvorje sjedišta EOS-a.
The new EOS logo represents the three cornerstones of the new brand universe: Dynamism, digitalization, and a resolve to shape the future.

What are your hopes for the new brand?

Our vision, the new claim, and ultimately the new brand identity and design, are all things that define us as a Group. The new brand shows our stakeholders who we are, that we are changing with the times, and where we want to get to in the future. To put it in a nutshell: what they can expect from their collaboration with us. In this context, first impressions are crucial. However, it is also important not to forget the effect that this kind of positioning has internally on your own organization. The new brand creates a Group-wide identity and enables the individual companies within the Group to become even closer.

Does this mean that the international collaboration within the Group will be stepped up even more in future?

Exactly. In the last two years we have already created the technical foundations for this to work, in part due to the pandemic. Staff from all national subsidiaries are now connected with one another via a single collaboration tool. In future this will give us a lot of new options for collaborating. Instead of thinking in silos we want to transcend boundaries, no matter what kind. And instead of all the national subsidiaries doing their own thing, we want to work in multinational teams to a greater extent than we are doing.

“We can process receivables more and more efficiently and thus offer our customers the best prices. Our customers have been able to rely on this in the past and can continue to do so in the future.”

It’s not just the brand that is new. You personally have just taken on the CEO role. Was it the right time for a breath of fresh air in the management?

That’s not for me to say. But a change of leadership always offers the opportunity to create new momentum, think differently about things and undertake some self-reflection. This applies not just to me and the Board but to everyone, wherever you are in the hierarchy of the organization. It’s now a question of exploiting this energy. At EOS a lot of things are already running very well. We have a workforce of 6,000 people and yet it feels like a large family. That is one of our strengths. But in addition, there is still huge potential within the Group. I personally am pursuing the goal of getting a little better every day than the day before. And I would like to carry over this mindset to the entire company through the work that I do.

Would you like to know more about CEO Marwin Ramcke or the brand relaunch?

Tel: +49 40 2850-1222

l.flemming@eos-solutions.com

Photo credits: Benne Ochs

EOS Virtualna Asistentica